How We Do It

Mactan Cebu International Airport is the Gateway to Central and Southern Philippines. Known as the world’s friendliest gateway to your destination by transforming travel experience through innovation, efficiency, and profitability in a safe and secure environment defined by Filipino hospitality.

MCIA is operated by the consortium between one of the Philippines' leading construction firms, Megawide Corporation and India's GMR Group, a world renowned infrastructure developer with an excellent track record of transforming airports into exciting, efficient and award winning in India and overseas.

The consortium has been formed to manage and develop the Mactan Cebu International Airport for the next years, under the Philippine government's Public Private Partnership program.

Mactan Cebu International Airport footfalls around 10.2 million passengers in 2017 from 2014’s 6.9 million for Terminal 1. Currently, the terminal offers a great mix of shopping categories in consumer goods, food and beverage, perfumes, liquor, tobacco, confectionery, apparel, watches, jewelry, leather, souvenirs, etc.

The opening of Terminal 2 will be exclusively for international passengers. T2 will have 3 levels with a double sided pier spread over 65,000 sqm. 3-level in-line baggage screening system; standalone goods screening system, 4 baggage carousels, 14 escalators and 12 elevators and seven (7) aerobridges (7 contact gates and 1 bus gate).

Why Brand with Mactan Cebu International Airport?

• Branding opportunity with very high visibility
• Captive audience present at the airport with high dwell times leading to higher brand recall
• Strategic location
• Target audience include Domestic and International travelers
• Niche targeting by attracting ‘Power’ internet users
• Power Internet Users are extremely familiar with the web and strong users of social media channels.
• Building a large loyal customer base

Traveler Profile

• Eager Beaver Tourist – First time traveler who is eager to purchase a memorabilia from their trips. For Filipinos, it is usually called ‘pasalubong.’
• Schedule Infused Entrepreneur – Busy business minded persona who travels due to various meetings across the globe.
• Family Centric Group- A family who loves to travel for leisure.
• Scholastic – Student traveler who go to different countries or locations to learn abroad.
• Budget Explorer- They love to travel but they get their money’s worth by penny pinching their way to different locations.
• Cliquish Millennials – Typically look for ‘Wonderlusts’ to thick off their ‘bucket lists’ with their friends or colleagues. They are fond of taking ‘Instagram worthy’ photos and ‘chat-snapping’ videos to be shared.
• Seniors – Retirees who would like to enjoy the fruits of their labor through travelling.

Various Branding Opportunities

• Lighted Box Ads
• In-Airport Tools/Equipment

  Standard: Baggage Belt, Security Trays, Baggage Carts, Baggage Tags, Trash Cans, Clocks, Passenger Information Slips (Taxi Bay), Parking Ticket, etc.

  Service Related: MATV, Charging Stations, Internet Kiosks, Comfort Room Tablets, Information Pod, Massage Chairs, etc. In-Airport Activities-Sinulog, Chinese New Year, Valentine’s Day, Easter, Summer, Mother’s Day, Father’s Day, Cebu Tourism Month, Grandparents’ Day, Halloween, Christmas, etc.

• Location Dress-up-Comfort Room, Breastfeeding Station, and Smoking Lounges.
• Brand Activation/Out of the Box Marketing-Booth/Exhibits, Sampling, Static Ads, Vehicle Displays, Brand Launches, Baggage Belt Ads, Augmented Reality, Floor Projection, etc.
• Photo/Video Shoots-Pre-nuptial, MTV, Movie, Magazine Editorial, etc.
• Welcome Activities-Information desk, lounge set up, space for Sinulog Dancers and Drumbeaters

*Brands are free to propose their marketing initiatives and it will be subject for management’s approval for execution.

For inquiries: commercial@gmcac.ph